Sotiris Kassavetis Hair Salon

This logo was designed for Sotiris Kassavetis' Hair Salon. The main idea was to create an elegant plain logo, without any fancy or glamorous elements. We focused on hair, the very essence of hairdressing. One simple line was transformed into hair, just by adding a few curves. An oval frame was used to unify the result. Many different shapes and secondary interesting forms appeared. Progressively, a human face started to form in the oval "mirror". In the final choice, one and only hairline reveals the face of a woman which can be interpreted as Madonna's substracted figure. The logo appears in black-white version, in order to maintain its timelessness in the middle of the colourful unstable world of fashion.

Another key design element is the face matrix, a visual composition I created by combining 60 photos of friends with the same number of portraits from selected works of art. Famous paintings interact with anonymous faces creating a puzzle of new persons. Unexpected emerging personalities balance the real and the imaginary, the art and the life.