Oenorama 2022

Oenorama is the largest Greek wine exhibition worldwide and the established appointment of the Greek wine industry, organized by Vinetum every year in Zappeion Megaron at the beginning of March.

The brand identity for Oenorama 2022 was based on the visual language we had already developed for Oenorama 2020, which was canceled due to the covid-19 pandemic. The campaign was already running before the first restrictive measures were announced and many applications were already implemented.

The initial visual theme has been redesigned. Now it takes the form of a bottle composed of various wine visual statements while posing with the confidence and majesty of a real king, the Wine King!

The visual identity of the exhibition was developed in a number of physical and digital applications, which include posters, press entries, invitations and promotional material, exhibitional graphics, winetasting glass and special wine accessories (corkscrews, ice-buckets, budges).

The project was distinguished at the Greek Design Awards EBGE2023 with a merit in the advertising illustration category.